Coca-Cola... Honda... Microsoft... Why is it that a cola or car or computer software can become a household word in places most people can hardly find on a map, while the Good News of Jesus Christ remains a mystery to millions nearly twenty centuries after the news first broke?
Is it because their "product" has a better name than ours?
Not likely. After all, we are introducing people to the one whose name is so excellent that it fills the earth (Psalm 8:1).
Is it because their "product" is better for you than ours?
Hardly. We have the privilege of introducing people to the bread of life and the living water.
Is it because their budget is bigger than ours?
Maybe. And yet, more than two billion dollars are invested in world missions every year.
Or is it perhaps because they are simply more committed to their commission than we as Christians are committed to ours?
The final marching orders Jesus delivered to his disciples just before his death:
Go ye therefore, and teach all nations, baptising them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you alway, even unto the end of the world. Amen.
Matthew 28:19-20
It's well worth pondering and praying over.
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